Careers

Ecommerce - Remote

Digital Ecomm Manager (Full-time or Part-time)

Reports to: Head of Brand Strategy

Please join our growing team at Ayr Barns and Becca Interiors. As the Digital E-commerce Manager, you will play a pivotal role in driving the growth and success of our omni-channel business. Leveraging your expertise in digital commerce and UX, you will lead efforts to optimize our website, enhance user engagement, and increase conversion rates. Your strategic mindset and hands-on approach will be instrumental in elevating our brand's online presence and delivering a seamless and enjoyable shopping journey for our customers.

Responsibilities

Site Optimization & Management

Owns the Ayr Barns site experience and roadmap to ensure a seamless and user-friendly end-to-end shopping experience from browsing to checkout.
Responsible for customer experience, including, site improvements, roadmap creation & prioritization, vendor & technology management, and any related performance metrics and reporting.
Manage the day-to-day operations of the site, ensuring product listings, prices, and inventory levels are accurate and up to date.
Leverages customer insight and constantly monitors the competitive landscape and market conditions to identify opportunities, issues, and risks in order to recommend strategies and tactics to improve overall online business
Regularly monitor website performance metrics, analyze data, and provide insights to guide ongoing optimization efforts.
Foster a growth mindset by identifying areas for improvement and implement actionable strategies to enhance overall usability and site improvements
Ensure the website is ADA & CCPA compliant, including end user testing using relevant accessibility
software across devices for all new website feature launches
Research new software and vendors; manages selection, approval, implementation & testing for all
site experience roadmap initiatives
Collaborate with cross-functional teams, including design, development, and marketing, to implement site enhancements, ensuring alignment with brand aesthetics and business objectives.

User Experience Enhancement:

Define and execute a comprehensive user experience strategy that includes intuitive navigation, engaging visuals, and streamlined checkout processes.
Utilize A/B testing and user feedback to refine and optimize user journeys, resulting in higher engagement and conversion rates.
Implement strategies to enhance customer retention and loyalty through personalized experiences.

Traffic and Conversion Growth:

Collaborate with the marketing team to align messaging and promotional efforts with the overall digital commerce strategy.
Collaborate and execute key digital campaigns, including SEO, SEM and email to drive targeted traffic to the website
Partner with marketing to monitor key performance indicators (KPIs) related to traffic and sales, identifying opportunities for improvement and taking proactive measures to achieve growth targets.
Continuously monitor and refine the online sales funnel to maximize revenue generation.

Omni-Channel Support

Partners closely with the retail team to ensure a seamless customer experience across all retail channels and serve as the liaison between store and ecomm ops as it relates to operational flows between inventory systems.
Partner with merchandising to ensure all shopping pathways are optimized on an ongoing basis
Build strong cross functional relationships across Merch, eCommerce & Marketing
Partners with cross functional teams on special projects, such as a Loyalty program (with Marketing)

Analytics and Reporting:

Utilize ecommerce analytics tools to track and measure key performance indicators (KPIs) such as sales, conversion rates, and customer behavior.
Prepare regular reports and presentations for senior management, providing insights and recommendations for improvement.
Translate data findings into actionable recommendations to enhance the customer experience and drive sales.

Qualifications

Bachelor's degree in business, marketing, ecommerce or a related field
Min. 2 years experience in a hands-on eCommerce role, preferably within a luxury or high-end retail sector
Proven track record of successfully optimizing websites for increased traffic and conversion rates.
Proficiency in ecommerce platforms, CMS systems, and web analytics tools (e.g., Google Analytics, Shopify, Magento, and other third-party platforms and supporting integration systems.).
Experience in A/B testing methodologies, and conversion rate optimization tactics
Strong understanding of SEO, SEM, social media, and digital marketing strategies to optimize overall user experience
Excellent communication and interpersonal skills, with the ability to collaborate across all teams
Analytical mindset with the ability to interpret data and have strong decision making and prioritization skills
Motivated and strategic, but also able to be analytical and detail-oriented
Passion for luxury home products and a deep appreciation for elegant design.

Notes:

This job description is not all inclusive. In addition, Ayr Barns LLC reserves the right to amend this job description at any time. Ayr Barns LLC is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

Discretionary annual bonus based on company and personal performance
Healthcare benefits for Full-Time employees:

Medical
Dental
Vision
Employee Discounts

To apply, please email your resume to Taylor@ayrbarns.com

----------------------------------------------------------------------------

Marketing - Fairfield County, CT - Hybrid

Social Media & Marketing Coordinator for Becca Interiors and Ayr Barns (Full-time)

Reports to: Head of Brand Strategy

Location: Fairfield County – Hybrid role with on-site participation required in Westport, CT

Please join our growing team at Ayr Barns and Becca Interiors. As the Social Media & Marketing Coordinator, you will play a crucial role in shaping and defining our online visual identity across various marketing platforms. This individual will be responsible for content creation, social media management, and community engagement for Becca Interiors and Ayr Barns. This candidate has the unique opportunity to partner with Ayr Barns and Becca Interiors Founder to capture unique design content to share with our highly-engaged audience. The successful candidate will demonstrate a deep understanding of social media trends, platforms, and formats, along with exceptional photo and video editing skills.

Responsibilities:

Create, curate, and schedule engaging and visually appealing content for both brands across social media platforms such as Instagram, Facebook, Twitter, TikTok, and Pinterest.
Collaborate with the marketing team to develop and implement social media strategies that align with the overall marketing objectives and brand identity of each brand.
Monitor, respond to, and engage with the online community, fostering a positive and authentic online presence.
Ideate new content themes and franchises that drive awareness and authority for both brands.
Utilize photo and video editing skills to produce high-quality and visually appealing content that resonates with target audiences.
Stay up-to-date with the latest social media trends, algorithm changes, and emerging platforms to ensure brands maintain a competitive edge.
Plan and execute social media campaigns, contests, and promotions to drive brand awareness, engagement, and conversion.
Implement measurement tools and conduct regular analysis of social media performance using analytics tools, and provide insights and recommendations for continuous improvement.
Collaborate with internal and external stakeholders, including influencers and partners, to enhance brand visibility and reach.
Monitor and manage online reviews and feedback, addressing customer inquiries and concerns in a timely and professional manner.
Assist in the development of paid social media advertising campaigns, ensuring proper targeting and creative execution.

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in social media marketing and content creation, graphic design, preferably in a similar industry.
Strong proficiency in photo and video editing software (Adobe Creative Suite, Canva, Lightroom, Figma, etc.).
In-depth knowledge of social media platforms, algorithms, trends, and best practices, SEO knowledge is a plus.
Exceptional written and verbal communication skills.
Creative thinker with a strong eye for design and visual aesthetics.
Ability to work independently, manage multiple tasks, and meet deadlines in a fast-paced environment.
Strong analytical skills and data-driven mindset to track and report on social media performance metrics.
Excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams.
Located to NYC or CT and able to work on-site as needed.